#viecation

The objective was to promote the 3 brands managed by VAL: Vieques Air Link, Blue Waters and Island Car Rental.  All 3 companies have different targets, needs and purpose, but the 3 are in the Island of Vieques, Puerto Rico.

We unified the 3 companies, Vieques Air Link (airline that flies from San Juan to Vieques and Culebra), Island Car Rental (Vieques only), Blue Waters (Vieques only) under the same web site: viecationpr.com. Each brand had its own identity to meet the needs of each service. We chose 5 different audiences with different artwork and an interactive destination to reach the needs of clients at the time of their decision. Clients searching for:

Caribbean as destination – viecationpr.com

Airline tickets to Vieques – viequesairlink.com

Airline tickets to Culebra – viequesairlink.com

Transportation on Vieques – islandcarrental.com

Activities on Vieques – bluewaterscaribbean.com