The objective was to promote the 3 brands managed by VAL: Vieques Air Link, Blue Waters and Island Car Rental. All 3 companies have different targets, needs and purpose, but the 3 are in the Island of Vieques, Puerto Rico.
We unified the 3 companies, Vieques Air Link (airline that flies from San Juan to Vieques and Culebra), Island Car Rental (Vieques only), Blue Waters (Vieques only) under the same web site: viecationpr.com. Each brand had its own identity to meet the needs of each service. We chose 5 different audiences with different artwork and an interactive destination to reach the needs of clients at the time of their decision. Clients searching for:
Caribbean as destination – viecationpr.com
Airline tickets to Vieques – viequesairlink.com
Airline tickets to Culebra – viequesairlink.com
Transportation on Vieques – islandcarrental.com
Activities on Vieques – bluewaterscaribbean.com
Vieques Air Link
September 6, 2018