Heart disease is the second cause of death in Puerto Rico. Welch’s 100% grape juice has properties that benefit the human heart. Most promotional efforts for Welch’s have been focused on the health of the heart, so this is an important part of the brand’s essence. In 2018 the Agency presented an idea to continue reinforcing the connection between the brand and heart health. By creating a campaign that included stories of people with the most important part of the human body that symbolize life, the brand created a stronger bond with its audience.
August 1, 2018