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The Ricky Martin Foundation campaign was developed thru the concept of a kids book that narrated the story of two girls. The story started like a normal children´s book but as it progress you find out it’s about a case of child trafficking. To complement the story, “La trata no es un cuento”  campaign had an interactive exhibition about human trafficking located in Plaza Las Américas Mall in San Juan, Puerto Rico. Its purpose was to educate the public in order to change the paradigm and achieve a world free of human trafficking.

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Ricky Martin Foundation

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